Swarm Health

Blood banks around the world struggle to keep up with the growing demand for blood. In emergencies, people are forced to post desperate pleas online — often failing to reach those who are close enough to help in time.

We partnered with Swarm App, one of the most popular location-based apps among people, used daily to discover where friends are and what’s happening nearby. We introduced Swarm Health, a feature seamlessly integrated into the app. When users are near a hospital, Swarm Health sends real-time emergency notifications showing the required blood type and hospital location. With one simple alert, nearby users can immediately donate — turning proximity into action.

Swarm Health connects donors with patients at the right place and time, increasing blood donations and proving that when help is close, people never stay indifferent.

Creative Group: Derya Didem Kundakci, Berkay Vela

Agency: TBWA\ISTANBUL

Young Lion Short List, 2018